I am a content marketer and copywriter based in New York City.
I’m a content strategist and senior editor with experience leading editorial strategy and campaign development for B2B & B2C clients. I combine sharp editorial instincts with strategic insight to deliver content that drives engagement, supports business goals, and reflects the voice and values of each brand.
Group SJR
Senior Editor, Content Strategist
Current
Group SJR is WPP-backed digital content marketing agency. At SJR, I lead editorial strategy and content development for clients in the automotive, healthcare, technology, and trade & development spaces.
From pitch decks to multi-platform campaigns, I craft compelling narrative that connect business goals with audience needs—drawing on data, insights and cultural trends to shape content that performs.
Work portfolio is password protected for client confidentiality.
Group SJR
Editor, Associate Editor
2018 - 2024
As an editor, I crafted and refined content across formats, including social posts, scripts, whitepapers, and web copy for global brands.
I bring an eye for detail, a strong sense of voice and structure, and a deep understanding of how to tailor content to meet both editorial standards and strategic goals.
Etc.
Background in lifestyle writing and digital media.
needlepoint finishing over @_packratstudio